Designing the bottom form has honestly been one of my favorite assignments as the Design Director. It was one of the first things I wanted to redesign because the previous forms that had been sent out were unnecessarily repetitive, unorganized, and possibly over-designed. Based on the information on the previous forms, and inspired by Print magazine's fantastic design, I designed a parent ad form that groups similar things together and is easy to read (both for parents and for the Business Editor).
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