07 April 2009

Election spreads redesign

REDESIGN (AFTER):




BEFORE:


Upon request of my advisor, publishing representative and Editor-in-Chief, I was asked to redesign the Election spreads. They felt the spreads did not flow with the style of the rest of the book. Kara, the former Assistant Design Director, put a lot of time and effort into creating the pages she did, so the spreads essentially required a repackaging of content -- which evolved into an entirely different spread altogether.
As you can see, I redid the Obama illustration to ensure he was looking inward on the spread's content. Also, I decided to create the Obama illustration out of stars in order to have a stars and stripes (Americana) theme to connect the two spreads. The decision to turn the students into black and white images came out of a desire to make them more uniform so as not to compete with all the other elements on the spread. Adding the "I am" statements corresponds to the written aspect of this yearbook's theme.

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