Gatefolds (Inserts)

Above is the "Hot Spots" insert for the 2009 Ibis yearbook. This is one of two inserts for the book. The other is on football, which will be a later post. The insert is just like ones found in magazines, also known as a "centerfold".

The completion of this insert was a combined effort between the Managing Editor, Jacqui O'Donnell, who created all of the illustrations (icons, skyline, and map) and originally designed the first and last spreads, the Photo Editor, Leah Adams, who designed the entire insert (middle spread), and myself, who developed, supervised, revised, tweaked and finalized these pages.

Election spreads redesign

REDESIGN (AFTER):

BEFORE:

Upon request of my advisor, publishing representative and Editor-in-Chief, I was asked to redesign the Election spreads. They felt the spreads did not flow with the style of the rest of the book. Kara, the former Assistant Design Director, put a lot of time and effort into creating the pages she did, so the spreads essentially required a repackaging of content -- which evolved into an entirely different spread altogether.

As you can see, I redid the Obama illustration to ensure he was looking inward on the spread's content. Also, I decided to create the Obama illustration out of stars in order to have a stars and stripes (Americana) theme to connect the two spreads. The decision to turn the students into black and white images came out of a desire to make them more uniform so as not to compete with all the other elements on the spread. Adding the "I am" statements corresponds to the written aspect of this yearbook's theme.

Economy spread

Got my mind on my money and my money on my mind ... spread for the Ibis on the economy, which charts the price or percentage of items or topics relevant to students, such beer and unemployment. It's an interesting graphic, so please take the time to look closer. I worked with the section editors to add variety to the items/topics covered, such as tuition costs and condoms.

Updated Maestro Sheet

The paper trail of our publication is maestro sheets. The design staff was struggling to draw inspiration from these forms, and ended up asking more questions that I didn't know the answers to. This new form enabled my design staff and I to know all that was going into a spread and what the vision is. 

The above forms is the revised/redesign maestro sheet, and the bottom form is the "before".

Banner and print ad I created/designed for the Miami Hurricane. The banner ad went through a lot of revisions -- adding text, adding pictures, adding more text, removing text. The space was hard to work with considering the client wanted the ad to be really visual with lots of pictures of the property.